


USGA grant helps First Tee chapters keep programs running during the pandemic
“The school building may be closed, but the learning continues.”
Kira was the first to reach out when First Tee — Metropolitan New York announced online learning and tutoring. First Tee has become a comfort zone for Aaron, who has been diagnosed with ADHD and needs additional help with instructions. Aaron enrolled in First Tee Life Skills and Education programs in 2014 when he was in the second grade. Since that time, program director, Karen Les Pierre shares that his grades and organizational skills have improved dramatically. Karen didn’t miss a beat when First Tee’s campuses were closed due to the virus and immediately tutored Aaron utilizing FaceTime. “I love First Tee, because they have great programs for the kids,” says Aaron’s mom, Kira. “Aaron will take individual lessons in the fall. He has really matured with First Tee. If it wasn’t for [First Tee], I don’t know where we would be.” Aaron is one of many participants reached by the chapter’s virtual programs which were supported in part by a recent USGA grant . So far, they have delivered more than 200 hours of virtual tutoring this year. In addition, hundreds of hours are being spent online and, on the phone, helping participants navigate the college and high school application process through the Path to College program. They also offered Summer STEM online, a six-week program focused on the sciences, computer programming and literacy.For more than a year, we have been working on a revitalization of the First Tee brand to ensure we stay connected with today’s young people
For more than two decades, we’ve been helping kids and teens learn life skills and build core values using the game of golf as the vehicle. Now, it’s time for us to write our own growth story. In May 2019, we began a process of reflecting on who we are, what we’re capable of and how we can show up stronger for this generation of kids. This brand evolution is grounded in research and insights from key stakeholders and is an updated reflection of who First Tee is and our promise to help empower kids to build their strength of character. Since 1997, when First Tee was first launched in Central Park, Manhattan, NY, the intention was clear: leveraging one of the most engaging sports to enrich the lives of young people. It’s been a lot of hard work, but we are proud to now be serving many communities through our network of chapters, schools and community partnerships. It’s all about empowering kids. And we still think golf is the perfect platform in which to do it. “There is little doubt the world has changed significantly over the last 23 years,” said Greg McLaughlin, CEO of First Tee. “Today’s kids and teens are facing pressures that are different from previous generations, and it’s important that we look in the mirror to ensure we are approaching our work with as much relevance and awareness of today’s families as possible. I am proud of the team who has worked so hard to really understand our participants, alumni, parents, coaches, volunteers, chapters, donors and many more who pour their hearts into our mission each day in their communities. “This year has been challenging on many levels. We debated holding tight on this project, but in the end, our chapters were hungry for the ability to reinforce the incredible work they do through this brand refresh, so we decided to move forward now.” The brand evolution was led by Sub Rosa, a brand strategy and design practice, and included PGA TOUR creative, marketing and communications teams. The evolution includes refreshed brand purpose and story, as well as a new logo, which is a metaphor for the growth guidance at the heart of First Tee. The changes also include removing “The” from the organization’s name and updated colors and patterns. We will continue to build experiences that build character to empower kids through a lifetime of new challenges and continuous personal growth. By seamlessly integrating the game of golf with a life skills curriculum, we create active learning experiences that build inner strength, self-confidence and resilience that kids can carry to everything they do. These character education programs are offered at golf courses, schools and youth centers in all 50 states and at six international locations.“Because of First Tee, I was able to play collegiate golf and would like that opportunity to be available to athletes at Hampton again.”
Jakari’s act of service is directly rooted in the values she learned while a participant at First Tee – Metro Atlanta. We asked her a few questions about her experience, and this is what she had to say. After being exposed to the game of golf at a young age, my dad started looking for golf programs around our neighborhood. The first chapter I joined was First Tee – Atlanta, but I switched to First Tee – East Lake once I transferred to Charles R. Drew Charter School. The home course was right across from the school, so I could just walk over after classes and practice almost every day.“My biggest takeaway from First Tee is that family doesn’t have to be blood.”
How FTMA has impacted my life: As a participant of First Tee for several years, Kelsey acknowledges First Tee as playing a significant role in his life. First Tee introduced Kelsey to golf and helped him developed strong enough skills to earn MVP of the golf team at Cumberland Christian Academy as a 10th grader and to play for the Varsity golf team at Whitefield Academy
Kelsey has experience many “firsts” with First Tee. First Tee helped Kelsey get his very first job, caddying for a country Club in Atlanta, and First Tee took him on his first college tour to UGA. Most importantly, First Tee helped to build the perseverance, diligence, and confidence that Kelsey is known for today. In addition, First Tee introduced kelsey to life long friends that share his passion for Golf.Kelsey is the epitome of a well-rounded student who is dedicated to academics, service and volunteerism. He is a role model for the preschoolers he serves each weekend as well as his peers. Also, he is known for his spirit of service, his friendly disposition and his dedication to anything he does. Over the past few years his volunteerism includes personally raising $2500 for the National Kidney Foundation, hosting and organizing a kidney awareness event in his community, serving impoverished children in Dominican Republic, and volunteering at the Food Pantry in West Georgia.
Kelsey’s achievements include earning the Eagle Scout Rank in Boy Scouts and becoming an Eagle level participant in First Tee. He has remained diligent in his academics and stayed on the A/B Honor roll throughout his participation in First Tee. In 2019 he was induction into the National Honor Society at Whitefield Academy. Last Year Kelsey was honored with the Timothy Award, given to one student per class each year. The award recipient is chosen by students and faculty who collectively select a student who exemplifies outstanding character. Kelsey received the largest merit scholarship that Mercer offers, The Penfield Presidential Scholarship. He is also a recipient of the Future Engineer Award, and the Zell Miller award.
Favorite FTMA Memory: I have many great memories at the First Tee of Metro Atlanta: Being in the newspaper for PGA Junior League, volunteering as a coach for classes, participating in the National opportunities and winning the 2019 Gabrielsen Cup, are my top.
How FTMA has impacted my life: I have been a part of the First Tee of Metro Atlanta for 10 years and I really appreciate the First Tee being a consistently fun and supportive community! I have learned many priceless life lessons and interpersonal skills, which improved my journey through life thus far, because of the time I spent at the First Tee. Not to mention, I was able to play varsity golf for 3 years and compete in the State Championship, because of my skill development in the First Tee.
Favorite FTMA Memory: My favorite memory being involved with the First Tee was during the political campaigns of 2016 where campaign vehicles would drive by blasting loud music and cheer us on from the street as loud as they could.
How FTMA has impacted my life: The First Tee has granted me a skill and connection that I have for the rest of my life. Not only do I have a new ability to play golf, but I have life skills and techniques learned from coaches and a whole new field in my life.